Emotionalysis, the 'emotional profiling' technology was researched on more than 56.000 people. The voice analysis technology was optimized with more than 7.000 participants. The studies combine cross-disciplines from the areas of neuropsychology, brain-research, mathematics and physics. The Emotionalysis technology is language-independent.
How does it work?
POWER2VOICE is based on the EmotionalysisTM Technology and more than 12 years of research. It builds on the established connection between Emotional Tendencies and specific voice parameters that can be physically measured.
Scientific Background
The feelings we have for different people influence how we speak and change the sound parameters of our voice. The differences are always noticed by our sub- and pre-conscious. A simple 'Hello' on the phone is enough for us to immediately sense if the person is happy, excited, angry or relaxed…
Mehrabian Study (1971, 1981)
…we do this instantly, instinctively and intuitively. This happens inevitably every time we communicate. Furthermore, we attribute much greater value to the emotions we detect, than to the actual content of what is being said (only one of many examples is the famous Mehrabian Study by Dr. A. Mehrabian, UCLA, 1971 and 1981).
Follow-up on Mehrabian: Phone Comm (1998)
Scientific Theories
Simply put the ideas as follows:
- When a certain emotion is present, specific neurons in our brain are active. When these neurons are 'active', they transmit a 'pulse' in a certain pattern.
- This frequency pattern is also reflected in our audio neurons and has an impact on the sound properties of our voice.
- We can attribute the most important neuron groups and their transmission patterns to the associated emotions. With this, we can assign the respective emotions to the sound patterns of the voice, and vice-versa.
